Specialist Services · Islamabad, Pakistan

Design Thinking & UX services
that go deeper than a workshop.

Beyond facilitation, I offer focused Design Thinking and UX engagements for teams in Islamabad and across Pakistan that need rigorous research, mapped journeys, validated prototypes, or a managed sprint, handled from start to finish, in person or online.

Book a Discovery Call →

UX Research & Product Audits

Before you build the next version, know exactly what's broken and why.

Most product problems aren't design problems. They're clarity problems. A product audit cuts through assumptions and surfaces the real friction: where users drop off, which flows are unintuitive, and what gaps exist between what you built and what people actually need. I combine heuristic review, task analysis, and user interviews to produce findings you can act on immediately.

Start with a Discovery Call →
  • Heuristic evaluation of your product against established usability principles
  • Task flow analysis: where users get lost, stall, or abandon
  • User interviews (3–5 participants) to validate assumptions
  • Competitive benchmarking against 2–3 comparable products
  • Prioritised findings report with severity ratings
  • Actionable recommendations mapped to your roadmap
  • Readout session with your team

  • Written audit report (PDF + Figma)
  • Annotated screenshots of key issues
  • Prioritised fix list with effort estimates

Pre-redesign teamsSeries A startupsProduct managersFounders

Customer Journey Mapping

Your customer's experience doesn't start at your homepage. It starts long before that.

A journey map makes the invisible visible. It shows every touchpoint a customer has with your product or service, from first awareness through onboarding, daily use, and support, and captures what they're thinking, feeling, and doing at each stage. Built collaboratively with your team, it creates a shared picture of reality that breaks down departmental silos and focuses everyone on the moments that matter most.

Start with a Discovery Call →
  • Stakeholder alignment workshop (half-day) to define scope and personas
  • User research synthesis: interviews, surveys, or existing data
  • Facilitated mapping session with your cross-functional team
  • Emotional curve mapping: highs, lows, pain points, and moments of delight
  • Opportunity identification across the full journey
  • Presentation-ready journey map artifact

  • High-fidelity journey map (Figma + PDF)
  • Persona documentation
  • Opportunity backlog with priority scores

CX & service teamsSaaS productsHealthcareE-commerce

Prototyping & Usability Testing

Test the idea before you build the product. Save weeks of engineering time in a single session.

A prototype doesn't need to be polished to be useful. It needs to be just real enough that users respond to it honestly. I build rapid prototypes at the right fidelity for the question being tested, then run structured usability sessions that surface what surveys never will: where people hesitate, where they misread your intent, and where the experience breaks down under real conditions.

Start with a Discovery Call →
  • Scope session to define the hypothesis and success criteria
  • Low or high fidelity prototype (paper, wireframe, or clickable Figma)
  • Screener recruitment and test participant coordination
  • Moderated usability sessions (5–8 participants)
  • Observation sessions open to your product team
  • Synthesis of findings with video highlights
  • Design recommendations based on observed behaviour

  • Clickable prototype (Figma)
  • Usability test report with clips
  • Ranked issue list and recommended fixes

New feature validationPre-launch checksMobile appsB2B software

Design & Sprint Management

Five days. One big problem. Something real to test at the end.

The Design Sprint is a structured process for solving critical business problems through design, prototyping, and testing with real users, compressed into a single week. I manage and facilitate the entire sprint: from Monday's problem mapping to Friday's user test. Your team brings the domain knowledge; I bring the process, the frameworks, and the facilitation that keeps everyone moving in the same direction.

Start with a Discovery Call →
  • Monday: Map the problem space and pick a target
  • Tuesday: Sketch competing solutions individually
  • Wednesday: Decide on the strongest approach
  • Thursday: Build a realistic prototype in one day
  • Friday: Test with five real customers and learn

  • Sprint documentation and decisions log
  • High-fidelity prototype ready for testing
  • User test recordings and synthesis report
  • Clear next steps: build, iterate, or pivot

Product teamsStrategic decisionsNew market entryPivots

Let's talk

Not sure which service fits your project?

A discovery call takes 30 minutes. You describe the challenge; I'll tell you honestly which approach makes sense, and whether I'm the right person to help.

Book a Discovery Call →

Discovery Call

Tell me about your project.

Fill in the form and I'll reply within one business day to schedule a 30-minute call. No pitch, no pressure, just a conversation about whether this work is a fit.

workshops@greyscalelogic.com
Based in Islamabad, available remotely worldwide
Response within 1 business day

Sent directly to workshops@greyscalelogic.com. No third parties. No spam.

Message sent.

Thank you. I'll be in touch within one business day to schedule the call.